Where will your next actionable business idea come from?
Attorneys and CPA’s offer advice that can save you from legal troubles and financial losses. Trusted partners, no doubt. What about a breakthrough in developing a new product, or a solution for an important client? Or, a marketing strategy that connects with a new, highly profitable target market? The answers to these questions may be the difference in having sustained success in your business, or not.
The Virtual Business Book Club is a monthly conversation with peers about new ideas and how to use them in your business. Ideas related to marketing, sales, leadership, and innovation.
Who is it for? The Entrepreneur, who is best described as someone tasked with taking action that will lead to growth and results. One book per month will be reviewed. In addition to the monthly virtual meeting there will be ongoing conversation online where you can discuss parts of the book you want to focus on and action you will take after reading the book.
“Another habit that’s dramatically more common among the super-rich is reading. Corley’s research found that 88% of the rich read 30 minutes or more each day for education or career reasons, versus just 2% of the poor.”
– Simple things the super-rich do every day that you can do too. LoveMoney.com, 4/2/2019.
As you consider being part of the Virtual Business Book Club think about this. You are being asked to do more than show up. You will be among peers who have the discipline and desire to read and learn. You will be among peers who will invest time to discover and collaborate. All for the purpose of getting better and having more impact and purpose in your work.
The first book that will be discussed in May is Seth Godin’s This is Marketing. To learn more please enjoy this video;
Please contact me if you would like to participate.
ABOUT THE AUTHOR
Two things in my DNA lead to a career in sales. My curiosity and my love of building relationships with quality people.
I believe the best sales organizations invest in the development of their people. You improve the sales process when you improve the people involved. I have seen firsthand sales organizations that did not believe in the professional and personal growth of their people. The result? Friction, confusion and underperformance.
Consistent sales growth is one of many challenges a business faces. In my role as a consultant I have the opportunity to dig deeper to uncover issues related to strategy, communication, and professional development.
To quote Daniel Pink; "we are all in sales now." My promise to you is to develop the people in your organization who serve your customers. It's no longer just the Sales Department. Your sales strategy must be crystal clear, and communicated respectfully throughout your entire organization.
Author's recent posts
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You are in sales, but more important you are in the value creation business. You want to help your prospect make a positive decision to do business with you.