Sales and Marketing

The Sales Producers Blog

The Joy of Sales and Marketing Alignment

The Joy of Sales and Marketing Alignment

In the world of Business to Business (B2B) selling few things guarantee success more than sales and marketing alignment. Alignment is easier said than done. With respect to John Gray, is it possible that Sales is from Mars and Marketing from Venus?...

The personalities leading each department dictate the level of communication, cooperation, and ability to see things from the other’s perspective.