JUN
22
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The Joy of Sales and Marketing Alignment

In the world of Business to Business (B2B) selling few things guarantee success more than sales and marketing alignment. Alignment is easier said than done. With respect to John Gray , is it possible that Sales is from Mars and Marketing from Venus? The personalities leading each department dictate the level of communication, cooperation, and ability to see things from the other’s perspective. Each person within the sales/marketing domain should have specific personality traits and motivations that will contribute to the team. When sales and marketing drift apart, revenue declines and friction increases. When sales and marketing work together you will see success in the following areas: Content from Marketing is speaking directly to the prospective customer . The sales department is able to start more sales conversations based on their ability to uncover needs. The more relevant the marketing content, and the more it is tailored for the buyer,...
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