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Purposeful Selling Step #3: Integrate Core Values Into Your Work

HubSpot published an article titled “ The Biggest Threat to Sales Teams in 2018 Isn't Losing Clients .” The biggest threat is losing members of their sales team. The article says that average sales rep tenure sits at 1.5 years according to the Bridge Group , and offers reasons for why this number is low. This is a threat because of the financial and emotional costs. Is this shocking to you? One of the reasons salespeople are leaving is because job satisfaction is low . Until businesses take the time to understand the behaviors and culture that elevate job satisfaction this statistic will linger. Although there are multiple factors that go into job satisfaction, here’s one way to proactively attack this problem and it applies to businesses and individual sales performers. UNDERSTAND, ARTICULATE, AND LIVE YOUR CORE VALUES     CORE VALUE : A principle without which life wouldn’t be...
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