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Purposeful Selling Step #2: Create a Dynamic Personal Brand

In Purposeful Selling Step #1, “ Know thyself ” you took the time to understand: The natural talents you have based on how you think and make decisions How you prefer to use your talents based on your natural behavioral style Why are you motivated to use your talents based on your drivers of engagement You have positioned yourself for success based on this heightened level of self- awareness. COACHING TIP : In a purposeful organization, “knowing thyself” should not be limited to the sales department. The CEO, CMO, VP of Sales and all others in the sales process who impact the customer should be included. Purposeful organizations shun the stereotypical organizational chart. You are working together toward a common cause (purpose). Hierarchies with authoritarian leadership kill the purposeful spirit. The next step is deciding how you want to be known in an unforgettable way. You may work alone, in...
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