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Purposeful Selling Step #4: Don't Sell Out

After completing the  Core-Values-Exercise in Step #3, what did you learn about yourself? How will it impact your life, not just your career? The hiring process used today rarely brings up core values. The focus is typically on skills, prior work experience, accomplishments and your ability to carry out bullet-pointed objectives on the job description. Imagine going on a job interview and leading a conversation about your core values? Your job satisfaction and career growth are tied to whether your values are congruent with your work. DON’T SELL OUT! We are fortunate to live in an era where we are raising consciousness about business culture. The odds of finding a business that publicizes its core values is growing. Look at Zappos , Whole Foods Market , and The Container Store as national brands that strongly believe in their purpose and commit to living their values as guiding principles in the...
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