YOU COST TOO MUCH!! Overcoming the Dreaded Price Objection

[et_pb_section bb_built=”1″ _builder_version=”3.20.2″ inner_width=”auto” inner_max_width=”1080px”][et_pb_row][et_pb_column type=”4_4″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text _builder_version=”3.26.7″ text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″]

The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.” – Seth Godin

Whenever a sale is lost because of price the reaction is priceless. The salesperson is frustrated. The boss wants to know how the sale fell apart. Desperate sales organizations look for microscopic ways to shave price in the future. The more you shave price, your margins and profitability shrink.

As a philosopher once said; “as you race to lower your price, there will always be someone else willing to go out of business faster than you.

Why is it that someone will pay handsomely for Filet Mignon when a Big Mac is available for a fraction of the price? How does Maserati justify a price tag well north of $100K when a Chevy has four wheels and can get you where you need to go?

Price is a metric that everyone understands whereas value is variable depending on perspective. We have a natural tendency to believe that a lower price will increase demand and result in higher closing ratios. When selling a product or service that has unique value there could be nothing further from the truth.

What should a salesperson do when one of the first questions out of a prospect’s mouth has to do with price? There isn’t one set answer.

When I conduct a diagnostic assessment with a prospect I look at the entire sales process for clues about why the price objection is losing sales. A thorough examination is required because there may be one or more places where the process is breaking down.

Here are a set of rules to apply if you encounter this problem.

RULE #1: Are you getting price objections from one of your prospective “ideal clients?” Sales organizations are vulnerable to getting off track with their lead generation. If you do not have an ideal client profile that your salespeople target in their prospecting you are choosing to aim at everything. Aiming at everything leads to a glut of problems including price. Prospects you have deemed “ideal” consider you as a resource to solve their problem, not to be the lowest price option.

RULE #2: What have you done to establish value with your buyer? HubSpot has defined the buyer’s journey as a 3-step process:

  1. Awareness – Buyers identify challenge or opportunity to pursue. Is it a priority?
  2. Consideration – Buyer has clearly defined the goal or challenge and committed to addressing it.
  3. Decision – Have already decided solution category.

At what stage are you beginning your conversations with buyers? You begin establishing value in the Awareness stage. The focus of the awareness stage is on your buyer’s challenges, opportunities, and the importance of addressing them. At this moment price is not relevant. If you are losing business because of price, the odds are high that you did not have a candid conversation with them during the Awareness stage.

RULE #3: Do your proposals address the specific needs of your prospect? Professional proposals include a detailed understanding or the prospect’s situation, the objectives you will help your prospect achieve, your approach for achieving those objectives, and measurable outcomes your prospect will see when implementing your solution.

How much is it costing your business to lose sales because of price?

[/et_pb_text][et_pb_text admin_label=”ABOUT THE AUTHOR” _builder_version=”3.26.7″ custom_margin=”50px|||” saved_tabs=”all” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″ global_module=”691″]

ABOUT THE AUTHOR


Michael

 
Two things in my DNA lead to a career in sales. My curiosity and my love of building relationships with quality people.

I believe the best sales organizations invest in the development of their people. You improve the sales process when you improve the people involved. I have seen firsthand sales organizations that did not believe in the professional and personal growth of their people. The result? Friction, confusion and underperformance.

Consistent sales growth is one of many challenges a business faces. In my role as a consultant I have the opportunity to dig deeper to uncover issues related to strategy, communication, and professional development.

To quote Daniel Pink; “we are all in sales now.” My promise to you is to develop the people in your organization who serve your customers. It’s no longer just the Sales Department. Your sales strategy must be crystal clear, and communicated respectfully throughout your entire organization.

[/et_pb_text][et_pb_text admin_label=”Author’s recent posts” _builder_version=”3.26.7″ custom_margin=”50px||20px|” saved_tabs=”all” text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″ global_module=”692″]

Author’s recent posts


[/et_pb_text][et_pb_blog _builder_version=”3.26.7″ posts_number=”3″ include_categories=”21,19,18,20″ show_thumbnail=”off” show_author=”off” show_categories=”off” show_pagination=”off” show_date=”off” custom_css_content=”display: none;” saved_tabs=”all” header_font_size=”20px” header_line_height=”1.2em” module_class=”author_recent_posts_single” box_shadow_horizontal_image_tablet=”0px” box_shadow_vertical_image_tablet=”0px” box_shadow_blur_image_tablet=”40px” box_shadow_spread_image_tablet=”0px” text_shadow_horizontal_length=”text_shadow_style,%91object Object%93″ text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length=”text_shadow_style,%91object Object%93″ text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength=”text_shadow_style,%91object Object%93″ text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length=”body_text_shadow_style,%91object Object%93″ body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length=”body_text_shadow_style,%91object Object%93″ body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength=”body_text_shadow_style,%91object Object%93″ body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length=”body_link_text_shadow_style,%91object Object%93″ body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length=”body_link_text_shadow_style,%91object Object%93″ body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength=”body_link_text_shadow_style,%91object Object%93″ body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length=”body_ul_text_shadow_style,%91object Object%93″ body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length=”body_ul_text_shadow_style,%91object Object%93″ body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength=”body_ul_text_shadow_style,%91object Object%93″ body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length=”body_ol_text_shadow_style,%91object Object%93″ body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length=”body_ol_text_shadow_style,%91object Object%93″ body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength=”body_ol_text_shadow_style,%91object Object%93″ body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length=”body_quote_text_shadow_style,%91object Object%93″ body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length=”body_quote_text_shadow_style,%91object Object%93″ body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength=”body_quote_text_shadow_style,%91object Object%93″ body_quote_text_shadow_blur_strength_tablet=”1px” meta_text_shadow_horizontal_length=”meta_text_shadow_style,%91object Object%93″ meta_text_shadow_horizontal_length_tablet=”0px” meta_text_shadow_vertical_length=”meta_text_shadow_style,%91object Object%93″ meta_text_shadow_vertical_length_tablet=”0px” meta_text_shadow_blur_strength=”meta_text_shadow_style,%91object Object%93″ meta_text_shadow_blur_strength_tablet=”1px” read_more_text_shadow_horizontal_length=”read_more_text_shadow_style,%91object Object%93″ read_more_text_shadow_horizontal_length_tablet=”0px” read_more_text_shadow_vertical_length=”read_more_text_shadow_style,%91object Object%93″ read_more_text_shadow_vertical_length_tablet=”0px” read_more_text_shadow_blur_strength=”read_more_text_shadow_style,%91object Object%93″ read_more_text_shadow_blur_strength_tablet=”1px” pagination_text_shadow_horizontal_length=”pagination_text_shadow_style,%91object Object%93″ pagination_text_shadow_horizontal_length_tablet=”0px” pagination_text_shadow_vertical_length=”pagination_text_shadow_style,%91object Object%93″ pagination_text_shadow_vertical_length_tablet=”0px” pagination_text_shadow_blur_strength=”pagination_text_shadow_style,%91object Object%93″ pagination_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″ global_module=”693″ /][et_pb_text _builder_version=”3.20.2″ custom_margin=”||30px|”]

RELATED POSTS


[/et_pb_text][et_pb_blog _builder_version=”3.26.7″ include_categories=”37,30,33,18,34,26,23,35,36″ show_author=”off” show_date=”off” show_pagination=”off” fullwidth=”off” custom_css_content=”display: none;” box_shadow_horizontal_image_tablet=”0px” box_shadow_vertical_image_tablet=”0px” box_shadow_blur_image_tablet=”40px” box_shadow_spread_image_tablet=”0px” text_shadow_horizontal_length=”text_shadow_style,%91object Object%93″ text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length=”text_shadow_style,%91object Object%93″ text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength=”text_shadow_style,%91object Object%93″ text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length=”body_text_shadow_style,%91object Object%93″ body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length=”body_text_shadow_style,%91object Object%93″ body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength=”body_text_shadow_style,%91object Object%93″ body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length=”body_link_text_shadow_style,%91object Object%93″ body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length=”body_link_text_shadow_style,%91object Object%93″ body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength=”body_link_text_shadow_style,%91object Object%93″ body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length=”body_ul_text_shadow_style,%91object Object%93″ body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length=”body_ul_text_shadow_style,%91object Object%93″ body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength=”body_ul_text_shadow_style,%91object Object%93″ body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length=”body_ol_text_shadow_style,%91object Object%93″ body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length=”body_ol_text_shadow_style,%91object Object%93″ body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength=”body_ol_text_shadow_style,%91object Object%93″ body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length=”body_quote_text_shadow_style,%91object Object%93″ body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length=”body_quote_text_shadow_style,%91object Object%93″ body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength=”body_quote_text_shadow_style,%91object Object%93″ body_quote_text_shadow_blur_strength_tablet=”1px” meta_text_shadow_horizontal_length=”meta_text_shadow_style,%91object Object%93″ meta_text_shadow_horizontal_length_tablet=”0px” meta_text_shadow_vertical_length=”meta_text_shadow_style,%91object Object%93″ meta_text_shadow_vertical_length_tablet=”0px” meta_text_shadow_blur_strength=”meta_text_shadow_style,%91object Object%93″ meta_text_shadow_blur_strength_tablet=”1px” read_more_text_shadow_horizontal_length=”read_more_text_shadow_style,%91object Object%93″ read_more_text_shadow_horizontal_length_tablet=”0px” read_more_text_shadow_vertical_length=”read_more_text_shadow_style,%91object Object%93″ read_more_text_shadow_vertical_length_tablet=”0px” read_more_text_shadow_blur_strength=”read_more_text_shadow_style,%91object Object%93″ read_more_text_shadow_blur_strength_tablet=”1px” pagination_text_shadow_horizontal_length=”pagination_text_shadow_style,%91object Object%93″ pagination_text_shadow_horizontal_length_tablet=”0px” pagination_text_shadow_vertical_length=”pagination_text_shadow_style,%91object Object%93″ pagination_text_shadow_vertical_length_tablet=”0px” pagination_text_shadow_blur_strength=”pagination_text_shadow_style,%91object Object%93″ pagination_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” z_index_tablet=”500″ /][/et_pb_column][/et_pb_row][/et_pb_section]

Leave a Reply

Your email address will not be published. Required fields are marked *